Black Friday 2025

Discover this year the Black Friday with SOWELL Hotels & Residences.

What is Black Friday?

Black Friday, or Black Friday, is a commercial event that originated in the United States in the 1950s. It takes place every year on the last Friday of November, just after Thanksgiving, and marks the start of Christmas shopping. During this day, but also throughout the Black Friday week, many brands offer exceptional promotions. The phenomenon has now spread internationally and affects all sectors, including travel. At SOWELL, we use this dynamic to offer you a dream vacation at reduced prices, with premium and exclusive services.

When will Black Friday take place?

This year, Black Friday will take place on November 28, 2025, but not at SOWELL!
Our Black Friday offers are unique and limited in time. This year, the period extends from November 21 to December 7, 2025, offering a full week to take advantage of promotions. It is the ideal time to secure your vacation at a favorable price, whether it is skiing, sea or countryside, and prepare your end-of-year projects with serenity.

The SOWELL Black Friday offer: an exclusivity

From 21 November to 7 December 2025, book a stay of more than 4 nights in the mountains and enjoy:

• Exclusive offers: up to -46% and ski equipment at 1€*, only at SOWELL
• Flexibility: free cancellation up to 30 days before arrival (depending on the rate)
• Premium stays: All Inclusive, comfortable accommodations, spa, swimming pool and privileged location
• Best price guaranteed: direct booking = savings assured

This offer is available only at SOWELL and nowhere else.

*offer valid on All Inclusive rates and Irresistible Offers for all establishments with the mention « Black Friday ».
*offer valid on Breakfast rates and Irresistible Offers for SOWELL RÉSIDENCES New Chastillon only.
*offer valid on Half-Board and Irresistible Offers rates for Le Marmotel & SPA by SOWELL COLLECTION only.
*Pack of ski equipment (Eco/Blue Classic) provided by our partner shops, valid for all participants from the day after arrival until the departure date included.
*Valid for any new reservation made between November 21 and December 7 at 11:59 PM, non-retroactive offer to reservations already made. The offer will only be applied to bookings with the option activated at the time of booking.

Why book your vacation during Black Friday?

Black Friday is the perfect time to plan your vacation. This is an opportunity to enjoy exceptional discounts on quality stays, while having the guarantee of a wide choice of destinations and availability. Booking during this period allows you to secure your trip, prepare your Christmas or winter holidays without stress and benefit from exclusive offers that you will not find anywhere else.

Where to go during Black Friday Week?

Black Friday Week is the perfect opportunity to realize all your travel projects. For those who dream of mountains, it is the moment to book a ski holiday in the Southern or Northern Alps, with premium accommodations and the possibility to include ski passes and equipment. For lovers of sun and sea, SOWELL also offers dream seaside destinations, whether on the Côte d’Azur, Cap d’Agde or Trouville-sur-mer and its boardwalks, for a relaxing break or a family stay. Those seeking serenity and contact with nature can opt for stays in the Provençal countryside, quiet, with all the necessary comfort for a rejuvenating stay. Finally, city breaks offer the opportunity to discover historic destinations at advantageous prices, for a cultural and gourmet weekend.

Black Friday SOWELL: all-inclusive stays

At SOWELL, Black Friday is not only synonymous with reduced prices. Our offers include all inclusive stays, combining accommodation, complete catering, and depending on the destination, ski packages + ski equipment at 1€. This formula allows you to control your budget in advance and fully enjoy your stay, without any unpleasant surprises. Whether you are with family, friends or as a couple, your experience remains comfortable, serene and premium.

Holidays for everyone: families, couples and friends

Our Black Friday is designed for all traveler profiles. Families can enjoy a stay in the mountains or by the sea, with spaces suitable for children. Couples will find romantic getaways, with a cozy setting. Groups of friends, on the other hand, will be able to gather in spacious accommodation and enjoy facilities such as the spa or the swimming pool. Whatever your configuration, SOWELL guarantees a qualitative, warm and stress-free stay.

Easily book your Black Friday offers

Booking your stay during Black Friday SOWELL is simple and fast. You can do it directly on our official website to access all the exclusive offers, or contact our booking center at 04.13.91.00.54 for personalized advice and choose the destination that best suits your desires. Booking directly also guarantees you the best price and the necessary flexibility to adjust your stay if needed.